BIG GIRL WORK
Pepsi Cherry
Imagine this: two girls on a crowded Central Line train, wrestling with the impossible - trying to open their cans without ruining their perfectly manicured nails. Then, it hits them - a lightbulb moment! Gen Z isn't reaching for fizzy drinks anymore, so why not reconnect with them by solving one of their first-world problems? Introducing the Cherry Ring Popper, a super cute ring designed to pop open your Pepsi while keeping your nails flawless.
The result? Millions of views and skyrocketing Gen Z engagement. We'll slurrrrrp to that!
Greater Anglia
What if Alice hadn't followed the white rabbit and instead pursued the Greater Anglia hare?
"Exactly this!" Exclaimed Alice (disclaimer: tears of joy)
Grab some popcorn and discover 'Where Wonder Starts' in our new campaign.
Now on telly boxes across the country.
Curiouser and curiouser.
Sleek
When Sleek needed a rebrand to snag a younger audience, they came to us (guess the anti-wrinkle cream is working). We took on the challenge and ran with it (not literally, because that would be weird). After crafting a slick new brand toolkit, fresh language codes, and a whole new visual identity, we didn't just refresh Sleek - we reinvented it. We built a world that's pure Gen Z: effortlessly cool, subtly bold, and all about that authenticity (take a shot every time you hear that word in advertising). The brand went from 'meh' to 'wow,' catching eyes and turning heads. Mission accomplished. You're welcome 💅💅
Planet Chorizo
Welcome to Planet Chorizo a land of out of this world flavour (but firmly grounded in Earth budgets) that welcomes everyone to take a bite into the stratospheric taste of chorizo-y goodness. Oh, and it also features a drag queen basking in a pizza box, our kind of EXTRA topping.
You go girl!
Campaign's Ad of the day
The Drum's Ad of the day
Little Black Book's Work of the week
Bumble
With Bumble girls have to make the first move. No more crazy mind games or ancient unwritten rules. In our social videos, you can see how they confidently control their charmingly chaotic love life. Based on real experiences, ours.
Elgato
Elgato: 
cn u hlp us shw how r products empower da nxt gen of content creators?
Us: New number who dis xoxo
From pitch to production we loved crafting the reasons why we create, resulting in this attitudinal spot that celebrates individuality and personal storytelling.
Our campaign featured (shameless name dropping) F1 star Lando Norris, gaming and lifestyle brand Quadrant, make-up artist Djarii, musician Mr Gregles and podcasters The Nerd Council.
Snapchat
After crushing the Snapchat pitch with Pretty Green (of course we won), we had a game-changing idea: transform your smartphone into a CPR trainer. We created the first-ever AR lens that teaches CPR, and with Snapchat and the Red Cross, it became a reality. Launched on World Restart a Heart Day, this lens makes learning CPR as easy as snapping a pic, all to the beat of 'Stayin' Alive.' Its' more than a cool AR trick - it's about empowering people to act when it matters most.
With cardiac arrest survivor Fabrice Muamba helping us kick it off and major buzz from BBC, ITV, CNN, and beyond, our idea didn't just make headlines - it went global. We're talking 105 pieces of global coverage, 51 in the UK alone, reaching an audience of 2.25 billion. Throw in 23 broadcast features, 4.1 million lifetime views, and 107 million social engagements, and yeah - we'll drink to that!
Sexual Health London
Lockdown has made people horny, they're now getting ready to make up for the lost time. As London has the highest rates of STDs in the UK, we knew we had a responsibility to our genitals.
Coronavirus offers London a unique opportunity to start fresh. Sexual Health London (www.shl.uk) provides free at-home STD testing kits. We want people to test and treat themselves before they release their bodies on the masses. Currently, 2 out of every 3 Londoners have never checked for STDs.
79 phone calls, 4 hours and 32 minutes of being left on hold, 54 voicemails, 117 emails, 42 Facebook messages, and 96 Instagram DMs saw organizations and influencers sharing our post with their followers urging them to order free STD tests using the SHL affiliated link straight off these stories.
SHL noted an increase in the number of test orders since the release of the campaign.
Over 20,000 organic
social media impressions.
Publications in Ads of the worlds, The brand identity, Mindsparkle magazine, and Badass Gal.
Supported by NHS, SHL, City of London, London Pride, Airoutdoor, Promo group, JCDecaux, Helloprint, Mum & Dad (x2).
Brief commissioned by City Of London for a follow-up campaign.
All from zero budget. We need your help, 50 posters still need to be homed.
